Run unlimited customer research. In minutes, not months.
Echo creates 1:1 digital twins of your real customers: synthetic personas that think, feel, and respond like actual human beings. Run interviews, surveys, and concept tests at scale, in minutes.
↔ digital twin
overnight
Teams don't talk to the company's most important asset: their customers.
Not because they don't care, but because traditional research is too slow and too expensive to keep pace with the customer decisions teams make every week. So they skip it, skim it or do it too late, and ship on assumptions.
We don't want to replace real humans in research. We want every team to talk to them more, better and faster.
More iterations
Explore, test and re-test with Echo before you spend a euro on fieldwork.
Smarter questions
When you do talk to real customers, you already know what to ask.
Fewer assumptions
Replace "we think" with "we tested", and take the risk out of big decisions.
Three steps to unlimited insight.
Echo is trained on three layers of data: your own customer data, our proprietary research pipeline and publicly available sources. It creates digital twins that answer like your real customers, or like the new segments you want to reach. No need for a mountain of data: a sharp brief or a few past studies is often all it takes.
Audience creation
Start from a short brief or a few existing studies. Echo extracts a blueprint of your customers and generates a grounded synthetic population, with distinct sub-groups discovered from your own data.
- Recreate your existing or new customer segments
- Generates synthetic personas with distinct traits and behaviours
- Extracts social, cultural and cognitive nuances
Research design
Design surveys, interviews, or concept tests. Echo runs simulations at scale, with no recruiting, no scheduling and no respondent fatigue.
- Up to thousands of respondents per project
- Ask any question, visual or textual
- Run quick and unlimited iterations
Insights report
Decision-ready intelligence with emergent themes, outlier signals, and key recommendations, in minutes.
- Executive summary for quick decision-making
- Question-by-question breakdown for detailed analysis
- Full, readable transcripts of every synthetic interview
How we build digital twins, and how we measure them against real people.
Evidence that moves the decision forward.
Teams use Echo to settle strategy debates, build go-to-market plans and explore new segments, in weeks instead of months.
"We planned and optimised our entire GTM strategy and market share simulations with Echo, building value propositions that truly resonate with our customers."
"It is impressive how fast Echo enables us to be. It was the sort of evidence we needed to push internal strategy discussions and speed up product development."
"Clear conclusions, and impressive value in such a short time. It helps us understand our current segments better and explore new innovations."
From first concept to the campaign that launches it.
Built for insights, product and marketing teams who make customer decisions every week, not once a year. Here's what they bring to Echo.
Concept & product validation
Screen new concepts, packs and flavours before a single prototype is made. Keep the winners, kill the rest early.
"Which of our new product concepts wins with younger families?"
Campaign & message testing
Know which message lands before you commit the media budget. Test tone, angle and claims per segment.
"Which message makes switching to us feel easy, not risky?"
Pricing & proposition
See how customers weigh price, bundle and value, and where your proposition tips from "maybe" to "yes".
"How do customers react to a subscription compared with a one-off price?"
Niche & hard-to-reach audiences
Talk to the customers you can't recruit: C-level buyers, specialists, high-net-worth or niche consumers, in B2B and B2C alike.
"What would make hospital procurement leads switch suppliers?"
Customer journey & CX
Walk your journey with different customer types. Find the friction before your real customers do.
"Where does our onboarding lose new customers in the first month?"
Competitor customer insight
Interview your competitors' customers, the people who never answer your surveys. Find out what keeps them there, and what would make them switch.
"Why do customers of a digital challenger bank stay, and what would bring them to us?"
See what your customers would tell you this week.
30 minutes. Bring one decision you're facing. We'll show you how Echo would research it, and leave you with a scoped audience blueprint.
Explore my optionsNo commitment. Bring your scepticism, we'll bring the evidence.
Not ready for a call? Try Echo free on your own question →